From wind turbines and solar panels, to vehicles and building materials, to the packaging that allows us to feed the world, plastics chemistry is vital to our economy. These products that enable our modern way of life, however, do not belong in our waterways or in the environment. Today in Canada, nearly 80 per cent of all post-consumer plastics ending up in landfills. The current approach to producing, using and disposing of plastics poses a real threat to the environment and results in a significant loss of value, resources and energy. Images of mismanaged plastic waste in our environment have left many Canadians frustrated about the amount of plastic in their lives and the lack of solutions to address plastic waste.